I produced this video over the last couple days for an Edelman Studios project meant to emphasize the BK Late Night concept.  There are several different projects available on the site but this one hit home for me.  

Late Night hunger?  You’re talking to the guy who constantly battles that beast.

As a night jock I am hungry at weird times and that long, dark ride home can be even longer and darker with a grumbling, mumbling stomach.  A BK that is open late can satisfy the craving instantly.  

So the concept is basically that a night DJ is granting requests all night long while searching for a cure for his hunger unsuccessfully.  On the ride home he finally gets his request granted by a BK that is working later than him.  I believe it shows the “BK Late-Night” concept in a creative and unique way that will relate well to the late-night fast food audience.

It’s obviously longer than a typical TV commercial but whatever, call it a webisode.  

Take a look and let me know what you think!