I happened across Rick Sanchez on CNN last night and was surprised to find him discussing his Twitter page and asking for people to contribute to the discussion via their favorite social networks.  As the night went on he also utilized Facebook and provided links to other sites he is on.

At one point they showed a close up of his screen and there was my avatar!  Yea, I saw my Twitter tweet live on CNN.  Talk about interactive.  

The fun part of following him is that he also uses it when he isn’t on the air so after the show ended I discovered he went home and watched Silence of the Lambs before going to bed. Twitter really helps give insight into a person that you wouldn’t get otherwise and adds a certain something that makes watching a show more interesting.

I guess that is what social media does right? It makes things more interactive and personal.

Watching the MSM (main stream media) attempt to utilize the growing social networks and incorporate them into their established programing is interesting. It should definitely be done more often and odds are it will be if they want to remain as relevant as possible.

I have to give props to Sanchez, he is the first person I have noticed doing that on such a huge network.  You can join the conversation too.  Start following him @ twitter.com/ricksanchezcnn