You know how when someone talks too much about being something it is usually an attempt to cover up being something else entirely?
Welcome to the new Budweiser campaign, “The Great American Lager.”
As everyone knows Budweiser has been sold to a Belgium company for billions of dollars and is now officially a foreign owned company, but now Budweiser is attempting to downplay that fact by stressing how AMERICAN they are in their current crop of commercials.
I have no problem with companies being owned by foreign companies but I do find it funny how our individual tendencies crossover into huge marketing campaigns. Companies truly do have personalities and right now Budweiser is obviously making up for something.
If this doesn’t work they can always stick an American lapel pin on each can right?
I had no idea about them being sold over seas..but when I saw the commercial I was like “What is this!?” Does Budweiser really need to do this? Aren’t they pretty much locked in at ’staple beer’ for the next couple of centuries? It seemed really silly and left field’ish.